Maggie and Pradeep: Deep Physiotherapy
As of January 2021, the collaboration between Deep Physiotherapy and ESP has led to one exercise video per day, posted on Instagram and YouTube to inspire the current and next generation of ESP students and many other people across the globe. As the views are growing exponentially, we thought it would be good to interview the main characters behind this successful project, Maggie and Pradeep!
When did you graduate from ESP and what are you up to now?
Maggie
Pradeep
How did you come up with the idea for the Deep Physiotherapy videos?
Maggie
Pradeep
What are your plans for the future? Regarding Deep Physiotherapy or otherwise?
Maggie
Pradeep
What was your highest and lowest point during your ESP career?
Maggie
Pradeep
Did you know?
The videos of season 1 have been shot at FylaSports, owned by ESP alumnus and lecturer Lip San Chong. Behind the scenes, another ESP alumnus had an important role with the marketing and social media strategy: Aviv Hidrian
How did you start working together and what tasks are each of you responsible for?
Maggie
Pradeep
One video per day!? How is that possible?
To answer this question, we first have to ask our program coordinator, Bas Moed as he brought the different talents together, although it took him more than 4 years…
Bas
As he already mentioned, Pradeep and I actually discussed this concept already back in 2016 when he was a first year student. Together with his friend Niels, he already had plans back then to create a Youtube channel focussed on exercise videos, inspired by the assessment videos of the Physiotutors and the wish of many students and lecturers to create high quality exercise videos with an ESP signature. For different reasons (read: ESP kept Niels and Pradeep too busy) we never achieved our goal then…
Soon after the first Corona lockdown, I saw exercise videos from Pradeep on his Instagram channel. I saw his great acting skills, his charisma and nice and creative exercises that he was posting, but I also noticed that he used his phone, no tripod and no dedicated microphone… I immediately saw the potential and asked him if he would be interested in combining forces: his acting skills and performance on camera, coupled with our expertise in video production, equipment and international audience. On an Amsterdam terrace, I pitched my ultimate goal of posting 365 videos in one year, so one per day! A little later he agreed to that challenge and we agreed that we would hire Maggie as camera woman, editor and (above all) general manager of the project. After season 1, with 150+ videos, I think we can agree that this has been a very nice and successful project and season 2 will only get better!
Pradeep & Maggie
We are very excited to complete the project and deliver one video every working day. It’s hard work but with good planning and some positive energy, it’s a great project to work on and we hope to inspire more ESP alumni and students to step up and help to deliver great quality videos! Season 2 is coming soon!